Cycle Tourism in Germany
Oliver Brimmers will be presenting the new paper: Cycle Tourism in Germany. The market research company Trendscope first published this analysis in 2008. The latest 2010 issue is more focussed on the intentions of cycling operators. It covers the topics: sociodemography, travel behaviour and needs, planning and information-seeking behaviour, travel arrangements, created value and commercial relevance, typology of cycling tourists and market potential.
Agathe Paglia is a PR consultant at PR2 Petra Reinmöller Public Relations – an agency specialised in media relations in the tourism industry. With numerous examples, she shows organisers of cycling holidays how they can boost their presence in the trade and general media in the long term and exploit it for their sales by targeting their press relations.
Cycling the Camino de Santiago
Javier and Jaime Bartolomé are a Sociologist and a Biologist that have recycled into the Active Holiday industry and are co-founders of the Travel Agency Senderos y Pueblos that specializes in cycling holidays in Spain.
They set to show that the Camino de Santiago is a really special tour that goes further than being just a religious objective or being just another cycling holiday. People have endeavored to undertake this path for over 1000 years and now it is a great multicultural melting pot that combines a very rich and varied experience at all levels: food, culture, scenery and nature, people you meet.
150.000 people did it in 2009 and 25.000 of those on a bike.