About the company

Visit Småland – Nature Made for Adventure

Discover Småland in southern Sweden: vast forests, thousands of lakes and quiet landscapes offer endless opportunities for cycling and outdoor adventures. The region provides year-round experiences rooted in nature, creativity and authenticity, from cycling, hiking, paddling and fishing to food, design and craftsmanship. Småland is easy to reach from Copenhagen, Gothenburg and Stockholm and is home to iconic Swedish brands such as IKEA and Thule. Visit Småland works with local destinations, tourism businesses and regional stakeholders to develop highquality visitor experiences and attractive tourism products for domestic and international markets. With professional tourism infrastructure and a wide range of accommodation and services, Småland combines excellent accessibility with space, tranquillity, nature and authentic experiences in the heart of Sweden.

Regions & tours

Smaland the region ideal for premium cycling experiences. Gravel Cycling With more than 5,000 km of gravel roads, Småland is one of Scandinavia's leading gravel cycling regions. Quiet, well-maintained routes run through forests, along lakes and between small villages – perfectly suited for multiday tours and guided gravel experiences. Road Cycling Road cyclists enjoy smooth asphalt, rolling terrain and peaceful country roads with minimal traffic. The combination of scenic views and safe riding conditions makes Småland ideal for leisure tours and training camps alike. Mountain Biking Mountain biking takes place in authentic forest landscapes, featuring natural singletracks, technical sections and flowing trails with no interaction with car traffic. Småland offers a strong network of bike-friendly hotels and specialised cycling accommodations.