CycleSummit Sports 2026

Event Recap

Oudenaarde, Belgium, March 07-10th

A New Chapter in Flanders

CycleSummit Sports 2026 marked the first edition of a format created specifically for road cycling, gravel and MTB travel. Set in Oudenaarde, at the starting point of the Tour of Flanders, the event brought together tour operators, destinations and cycling travel professionals for several days of exchange, riding and shared experiences.

Held six months apart from the main CycleSummit, the Sports Edition offered a more focused setting for workshops, curated meetings and informal conversations. At the same time, Flanders provided the right backdrop: a region where cycling heritage, local hospitality and business opportunities naturally come together.

A detailed description of the offered Pre- and Post Tours as well as an overview of the attendees can be found at the bottom of this page.

Content

CycleSummit Sports 2026

Riding, Business & Exchange

CycleSummit Sports 2026 in Oudenaarde combined riding, business exchange and local cycling culture in a focused format for the sport cycling travel community. As the first edition of this new chapter, the program brought together shared time on the bike, curated meetings and informal networking in the heart of Flanders.

Alongside the rides and social moments, the business days added fresh input through workshops and discussions. Contributions from Michael Andersen, Kate Norris, GUIBO and Ewoud Lagring introduced different perspectives on collaboration, trust, product development and future opportunities in cycling travel. From there, the event moved naturally into 1:1 meetings, open conversations and further exchange throughout the venue.

CycleSummit a few days of riding business shared moments

Saturday

Arrival in Oudenaarde
March 7, 2026

Saturday marked the arrival day for CycleSummit Sports 2026 in Flanders. While most participants arrived throughout the day, others had already started earlier as part of one of the Pre-FamTrips. These first experiences were shaped by regional hosts and partners, including Visit Vlaams-Brabant and the Sven Nys Cycling Center, as well as local cycling specialists such as Go4Cycling, Flandria Cycle Tours, Golazo Travel and Flamme Rouge. By the evening, the group came together in Oudenaarde for dinner and the first networking opportunity

The Tour of Flanders Centre...

…is more than a venue. Located in the heart of Oudenaarde, it brings visitors directly into the story of Belgium’s most iconic race. Interactive exhibitions, virtual cobbles, bike rental and the Peloton Café make it a natural meeting point for cycling lovers from around the world.

Sunday

On the Bike in Flanders
March 8, 2026

Sunday brought everyone together on the bike, with a shared ride offering a first real impression of Flanders as a cycling destination. Starting from the Tour of Flanders Centre and continuing through the Flemish landscape, the day combined time on the bike with informal exchange, lunch and first networking. Later, the program shifted back into the historic centre of Oudenaarde, where the Mayor welcomed participants before Ewoud Lagring and Johan Museeuw added a local and cycling-specific perspective to the evening program.

CycleSummit Sports 2026 Event Recap

From left to right: Vítek, Lucas, Iván, Jan and Johan, moments that reflects the open and personal atmosphere of CycleSummit Sports 2026.

Set high in the Flemish Ardennes...

…Sporthotel Hotond feels closely connected to the roads and landscape that define cycling in this part of Flanders. Its location in Kluisbergen makes it a natural stop for riders moving through the region — calm, welcoming and firmly rooted in the surrounding terrain. The Sunday lunch break of CycleSummit Sports 2026 took place here before the group headed back out onto the bike.

HOTOND Sporthotel · Zandstraat 4, 9690 Kluisbergen · www.hotond.be

Set high in the Flemish Ardennes...

…brings together accommodation, local cycling culture and the roads that define the Flemish Ardennes. As a Bed & Breakfast with its own cycling bar, it feels closely connected to the climbs, cobbles and social side of riding in the region.

Bergs & Cobbles · Maarkeweg 43, 9680 Maarkedal · www.bergsandcobbles.be

Koppenberg

Few climbs carry such a strong reputation in Flanders. Since its first appearance in the Tour of Flanders in 1976, this ascent has stood for tension, chaos and pure difficulty. Stories of riders being forced off their bikes helped turn it into one of the defining symbols of Flemish cycling culture.

Taaienberg

This climb is deeply tied to the tactical side of Flemish racing. It entered the Tour of Flanders in 1974 and later became closely associated with Tom Boonen, whose repeated attacks there earned it the nickname “Boonenberg.” Over time, it came to represent the moment when a race can suddenly open up.

CycleSummit Sports 2026 Event Recap

Monday

Workshops & Business
March 9, 2026

Monday combined fresh input, structured meetings and informal exchange. First, the morning workshops introduced new ideas and sparked discussion. Afterwards, the focus shifted to scheduled 1:1 meetings. Meanwhile, many conversations continued naturally throughout the venue.

In the evening, participants gathered for a chocolate and beer tasting. Afterwards, dinner offered another relaxed setting for conversation and exchange.

How to be a brand that cyclists trust and book in 2026

Company: Epic Road Rides

Speaker: Kate Norris

www.epicroadrides.com 

A workshop on how cycling brands can build trust and increase bookings in 2026 through clearer positioning, stronger proof and greater credibility

How we work with cycling Tour Operators

Company: VISITFLANDERS

Speaker: Ewoud Lagring

www.visitflanders.com

A workshop on how VISITFLANDERS works with cycling tour operators through clear target groups, dedicated trade tools, local partners and hands-on experiences in the destination.

What can tour operators copy to drive more bookings?

Company: GUIBO

Speaker: Daniela Dihsmaier

www.guibo.travel

How tour operators can create customer loyalty by shaping the experience before, during and after the trip, not just through navigation, but through emotion, identity and touchpoints.

Experiences of organizing multiday sport bike tours

Company: Pedal People

Speaker: Michael Andersen

www.pedalpeople.cc

Turning bike trips into lasting customer relationships through emotional touchpoints, brand identity and memorable experiences before, during and after travel.

Tuesday

Business & Exchange
March 10, 2026

Tuesday marked the final stage of CycleSummit Sports 2026 in Oudenaarde. In the morning, participants came together once more for meetings and informal networking.

Later that day, some participants began their journey home, while others continued with one of the Post FamTrips.

A Shared Finish

With the final rides, farewells and onward journeys, CycleSummit Sports 2026 came to a close in Oudenaarde. As the first edition of this focused format, it brought together a smaller group of participants who share the same passion for sport-oriented cycling travel. At the same time, the event created a personal setting for exchange and opened a new chapter for the CycleSummit format.

What remained were shared impressions, new connections and many conversations that will continue beyond the event.

Pre- and Post tours

Pre-Tour

FamTrips — Saturday, March 7

Gravel cycling & Sven Nys Cycling Center
Closed

Gravel cycling & Sven Nys Cycling Center

Saturday, March 7

Transfers from Leuven to the Sven Nys Cycling Center. 42 km gravel tour through the Hageland region with rolling hills, fruit trees and vineyards. Lunch at Velo Food & Drinks, visit to the Cycling Center, and a visit to De Coureur Brewery in Leuven with a tour and beer tasting. Train to Oudenaarde in the evening.

Bikes: Trek Checkpoint Aluminium Gravel Bikes
Max. participants: 12
🗺 View Route
Discover Ypres and Flanders Fields
Closed

Discover Ypres and Flanders Fields

Saturday, March 7

Transfer from Oudenaarde to Ypres. Visit the Cloth Hall, Belfry and the Menin Gate. 59 km road cycling through Flanders Fields with historic sites and Gent-Wevelgem climbs including the Kemmelberg. Lunch en route and a stop at a cycling café. Transfer back to Oudenaarde.

Bikes: Scott Addict Carbon Road Bikes
Max. participants: 12
🗺 View Route
Ride the Ename Classic Sportive
Closed

Ride the Ename Classic Sportive

Saturday, March 7

Join the annual Ename Classic Sportive with bike pick-up at the Center Tour of Flanders. Choose your distance: 65 km, 90 km, 120 km or 150 km. Challenging climbs, smooth transitions and breathtaking Flemish Ardennes landscapes with feed stations along the route.

Bikes: Scott Addict Carbon Road Bikes
Max. participants: 20
Post-Tour

FamTrips — Tuesday, March 10

Road cycling tour in and around Ghent
Closed

Road cycling tour in and around Ghent

Tuesday, March 10 – Wednesday, March 11

Transfer to Ghent and lunch in the city. 48 km road cycling tour through Ghent's medieval streets, riverbanks and scenic surroundings. Visit to local steel bike manufacturer Jaegher. Wrap up with a local beer or coffee at a cycling bar until 18:00. Direct train Ghent → Brussels Airport in 55 min.

Bikes: Scott Addict Carbon Road Bikes
Max. participants: 12
🗺 View Route
Graveling in Leuven and the surrounding forests
Closed

Graveling in Leuven and the surrounding forests

Tuesday, March 10 – Wednesday, March 11

Home of the 2024 Gravel World Championships. Train to Leuven, lunch in the city centre. 50 km gravel tour through forests and fields. Shower and tasting at De Coureur Brewery before heading to the station. Leuven → Brussels Airport by train in just 13 minutes.

Bikes: Scott Speedster Aluminium Gravel Bikes
Max. participants: 12
🗺 View Route
Discover Ypres and Flanders Fields Post-Tour
Closed

Discover Ypres and Flanders Fields

Tuesday, March 10 – Wednesday, March 11

Transfer from Oudenaarde to Ypres with bike pick-up and lunch on site. Visit the Cloth Hall, Belfry and Menin Gate. 59 km road cycling through Flanders Fields including the Kemmelberg. Stop at a cycling café, shower, transfer back to Oudenaarde. Return to Brussels Airport approx. 1h 12 min.

Bikes: Scott Addict Carbon Road Bikes
Max. participants: 12
🗺 View Route

Participants 2026

Participants

CycleSummit Sports 2026 — Oudenaarde, Belgium

Abicyclette Voyages Abicyclette Voyages
France
Argan Xtreme Sports Argan Xtreme Sports
Morocco
Bike In Time Bike In Time
Romania
Bikesul Bikesul
Portugal
Bizi Cycle Tours Bizi Cycle Tours
Spain
Cycle Travel Club Cycle Travel Club
UK
CyclingHero CyclingHero
Italy
EON Tours EON Tours
Turkey
Epic Road Rides Epic Road Rides
UK
Europe Bike Tours Europe Bike Tours
Czech Republic
Flamme Rouge Flamme Rouge
Belgium
flandriacycletours flandriacycletours
Belgium
Fun Active Tours Fun Active Tours
Italy
Go4Cycling Go4Cycling
Belgium
GrCycling GrCycling
Greece
GUIBO GUIBO
Germany
Itinera Bike & Travel Itinera Bike & Travel
Italy
Jonas Holidays Jonas Holidays
Italy
Kolotrip Kolotrip
Spain
Pedal People Pedal People
Denmark
Portugal Nature Trails Portugal Nature Trails
Portugal
Puglia Cycle Tours Puglia Cycle Tours
Italy
Red Dirt Red Dirt
Uganda
Ride with GPS Ride with GPS
United States
Rutas Pangea Rutas Pangea
Spain
Saddle Skedaddle Saddle Skedaddle
UK
Sardegna Infinita Sardegna Infinita
Italy
Smålands Turism Smålands Turism
Sweden
Sondor Travel Sondor Travel
Albania
SpiceRoads Cycling SpiceRoads Cycling
Thailand
Terranova Terranova
Germany
Top Biketours Portugal Top Biketours Portugal
Portugal
TripHeorics TripHeorics
Germany
Via Panoramica Via Panoramica
Italy
Visit Lahti | Nordic Gravel Series Visit Lahti – Nordic Gravel Series
Finland
Wheels Sport Wheels Sport
Spain